The Alchemy of Purpose
Since the beginning of time, man has likely contemplated the meaning of life. The ancient religions and philosophies have tried to provide answers. In our multi-tasking, social-media saturated, information-overloaded world, we rarely take time to contemplate our Purpose. And yet the Japanese believe that the journey of uncovering one’s Ikigai (Purpose) is an important endeavor that brings great satisfaction and meaning to life. Current research is supporting this belief. The stats are appalling: 50% of people across industries experience burnout. This is not a sustainable way to work, but there is another way.