Dip below the surface into rich emotions and intuition to access deep wisdom. We stay on the surface, trying to soak up as much sun as possible. Often we shy away from jumping into the dark abyss below (our emotions, intuition and spiritual nature). Yet, that is where our primordial creativity lies, just like the frog who needs to go into the water to lay her eggs and start a new cycle of life.
Moss reminds us that Patience, persistence and stick-with-it-ness are the keys to long term success in life and work. Moss also has a message of Transmutation - it uses all the materials, nutrients and ingredients of the dead trees, leaves and organic matter of the forest to grow and nourish itself.
Backwards-engineering product development, marketing and sales, from the customer perspective saves countless time and money. When we think from our own company's perspective, we loose sight of the end game, the customer, their needs, concerns and questions. "Listener Train of Thought", is an alternative approach which means always keeping in mind what the listener, or our clients, want and need, rather than what we want to tell or sell them.
