saas

What is Cloud Computing? In plain terms, Cloud Computing refers to working with a variety of software applications that are available online (for free or limited fee) to fit your specific need.  In the case of a socially conscious enterprise or not-for-profit organization, this means using a combination of online software (SaaS or Software as a Service) designed to help communicate with stakeholders inexpensively.   This allows social entrepreneurs to leverage the latest communication techniques that currently exists without having to rely on IT knowledge or investing in expensive software. By using free or low cost web-based software to build web sites, blogs, emails, etc., social entrepreneurs have access to their own virtual workbench to design, build, deploy and measure their own communications and campaigns. New social media, personalization technologies coupled with marketing automation, all available online, provide the power tools to cost-effectively create, manage and deploy communications that can adapt to new information, interactions and data. Especially in light of the recession, forward thinking organizations are seeing the large cost savings that can be realized from the cloud [...]