Air Canada

Air Canada swaps paid seats for much-needed relief for Haitians As I was pursuing my friends' updates on Facebook this past weekend, I learned that one of my friends, Sue, had been down to Haiti and back on a volunteer mission with her employer, Air Canada. When I mentioned to her that this was an awesome thing for her to do, she humbly replied, "I truly felt honoured to be able to go".  In fact this was an awesome thing for Air Canada to do. The benefit to the hundreds, if not thousands of earthquake victims are enormous. Of course, it doesn't hurt their brand image either. But, this relief mission will profoundly impact the lives of the volunteers, their valued employees; something that could never have been done with a mere pay cheque. This type of win-win-win thinking is necessary for today's organizations to be successful and sustainable in the future. Way to go Air Canada and way to go Sue! This is her incredible story: This weekend I was privileged to be a member of the Air Canada volunteer [...]