Lessons Archive

Develop Your Offering – You will be guided in developing your program, products or services based on best practices and creative tools for content development.

Business Set Up – Begin the development and launch of your new business by establishing the key administration elements that will be required, including legal and accounting set up. Also, develop your log, establish your processes and systems and the people you will need to roll out your business or program.

Community Development Plan – Establish a budget that outlines the important costs and the various income sources in order to estimate net earnings. Create project plans and identify tools, systems and resources that you will need to be successful.

Devise a plan for attracting, engaging and retaining members – Identify the proper promotion, advertising, public relations methods to generated leads and the best techniques for moving prospective members to active members and eventually community ambassadors.

Design Your Community Platform – Develop a plan to build your community of key stakeholders who share your values and want to avail themselves of your unique product and/or service offering.

Define Your Community Offering: Identify the business model that best reflects the kind of leader and entrepreneur you are. Devise your signature product line or program that will help you to clearly communicate your solution(s) to potential clients and provide a solid, repeatable offering on which to build your business. Identify potential channels and partnerships to distribute and/or sell your products/services.

Community Brand – Describe your brand image and design direction (via a mood board). Develop key messaging for your brand including a tag line, 30 second elevator speech, and main support points to be used across communication vehicles (web, social media, print). Based on the brand image and messaging, decide on the best name(s) for brand and domain name(s) for the business.