I. ThriveZone VISION

Discover your unique ThriveZone and create a vision and plan to create or grow your ThriveZone-centred business

Defining your passion and strengths within a well-focused business is the foundation to developing a successful product and/or service and building a dynamic brand. A clear vision concentrates your efforts to attract the right customers so you can use your time, money and other resources most efficiently and effectively.

Defining Your Vision and Goals

Crystallize the vision for your business and set out clear measurable goals. Learn creative techniques to concretely visualize, express and monitor the progress of your goals in all dimensions of your life and work.

Through the use of proprietary tools, you will be guided to clearly identify where your passions meet your purpose, and where your skills and talents should combine to deliver prosperity, ease and joy in your life. Conduct a thorough assessment of your core competencies and opportunities – your ThriveZone. You will also identify your top success blockers (beliefs, patterns, toxic ties, etc.) that may be holding you back and begin clearing the way for positive transformation to occur.

Identify Your Ideal Target and Market

Imagine your ideal clients. What are their dreams and goals, what is stopping them from achieving them and how can you help. The program will help you to define these people so that you can seek them out as part of your ideal tribe.

Identify the key trends in the market that could affect demand. Assess the strengths of competitors with the eye to identifying your unique added value within your marketplace.

Set Goals and Objectives

You will be guided in developing your vision for the next five to ten years that’s rooted in your life purpose. Your vision will concentrate your efforts so you can use your time, money and other resources most efficiently and effectively. Identify the gap between ‘as is’ and your vision by performing an honest evaluation of your strengths, challenges, opportunities and risks (SCOR assessment). Develop goals and objectives for your personal and professional development and growth. Chart a clear path by developing strategies in the core areas of your work and life, as well as your personal development.

II. ThriveZone LAUNCH

Design, develop, launch and grow your ThriveZone business.

Strategy Development

Once you know where exactly you want to go with your business (as per your ThriveZone Vision), the next step is devising a practical way to get there. Create a lean business plan that will be your blueprint for designing a brand that authentically reflects your unique expertise, creates an exciting but feasible line of product and/or service offerings that will generate a continual revenue stream, and establishes a web and social networking presence to build customer awareness and create a loyal following.

Determine Your Authentic Brand

Describe your brand image and design direction (via a mood board). Develop key messaging for your brand including a tag line, 30 second elevator speech, and main support points to be used across communication vehicles (web, social media, print). Based on the brand image and messaging, decide on the best name(s) for brand and domain name(s) for the business.

Define Your Prosperous Program Path

Identify the business model that best reflects the kind of leader and entrepreneur you are. Devise your signature product line or program that will help you to clearly communicate your solution(s) to potential clients and provide a solid, repeatable offering on which to build your business. Identify potential channels and partnerships to distribute and/or sell your products/services.

Outline Your Sales, Marketing Approach

Develop a plan to build your community of key stakeholders who share your values and want to avail themselves of your unique product and/or service offering. Devise a plan for attracting, engaging and retaining members – Identify the proper promotion, advertising, public relations methods to generated leads and the best techniques for moving prospective members to active members and eventually community ambassadors.

Create Your Business Plan and Set Up Your Business – Establish a budget that outlines the important costs and the various income sources in order to estimate net earnings. Create project plans and identify tools, systems and resources that you will need to be successful. Identify short term revenue and funding opportunities. Establish the professional services, systems, resources and support you will need to launch or grow your business. Create a logo for your brand.

Action Plan

Once you have developed clear strategies, you will learn the detailed steps to creating your marketing platform, programs, services and/or products and sales funnel. You will be guided to create a 12-to-18 month action plan that will act as your blueprint for launching your new venture.

Build Your Marketing Platform

You will be guided step by step towards building the essential elements of your marketing and sales platform, including logo and design, website and social media sites, email platform and printed promotional materials. You will also be introduced to the my most trusted partners that can offer additional support for any element you decide to outsource. I will guide you along each step of the process to ensure that the strategies in your Business Blueprint are respected and to become comfortable to use online technology.

Develop Your Programs, Products or Services

You will be guided in developing your program, products or services based on business best practices and creative tools for content development.

Create Your Sales Funnel and Launch

Learn how to set up an effective email system to manage and communicate with all of your contacts. Learn how to engage potential customers/clients through social media, special events and other effective strategies to convert them from prospects to initial buyers to loyal patrons who praise your business to other potential customer/clients.

A recent client left her 9-to-5 job to pursue her dreams. At first, she wasn’t sure where to start because she had so many passions. She even called herself a ‘multi-passionista’. By helping her to hone in on her ThriveZone™, she developed greater clarity and focus and began working more effectively to build her new practice.