Develop a thriving community of supporters, clients and partners

Successful leaders and business owners know that they need to engage and inform prospects.

They present a significant amount of knowledge and resources to do so. Providing this information establishes credibility and trust with potential supporters and clients. It creates an opportunity for people to discover what it is about you and your brand that makes your approach and offerings unique.

One of the best ways to share knowledge is by creating a community of existing and potential clients, as well as peers/colleagues and other supporters who share your common goal. For example, I created the Awakening Village as a community for conscious entrepreneurs and business leaders to gather in person and on line to share information, and inspire and support each other. It has become a wellspring of clients, suppliers, partners and media associates.

Tips for creating a thriving community

• Get to know individuals within your ideal clientele. What challenges do they face? How can you help to solve or resolve these issues?

• Offer some free information and resources to help to resolve a problem. Don’t give away all of your expertise, but provide good value through limited but significant content that directly relates to the services, products or solutions that you are offering.

• Be consistent in your information-sharing. Provide a printed and/or online newsletter at least once a month, along with informative blog posts, podcasts, YouTube videos and/or community events on a regular basis, but not too often. You don’t want to annoy potential or existing clients and have them unsubscribe from your community list.

• Make people feel like they’re part of something important and special: a club, association, community group, even a movement!

• Encourage participation by sharing their information and through contests, intrinsic and extrinsic rewards, etc.

• Ask people who have done business with you or collaborated with you in others ways to refer you to others who might be interested in what you are doing. When someone is pleased with the work you’ve done, request a testimonial from him or her to display in your branding materials.

• Look for case studies that support the work that you are doing so that you can share this information.

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